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Memphis Maxims

By Hugh Francis III, MD

With our Memphis Live programs featuring speaker Wendy Longmire, JD, coming up on July 31st, we were reminded of the sage advice of Dr. Hugh Francis, III, MD, originally printed in our June, 2017, Sentinel entitled “Memphis Maxims.”  These words are as important today as they were then and are not limited to Memphis.

 At the UT College of Medicine, rising third-year medical students usually begin their clinical rotations during the first week of May. In preparation, UT has historically educated these students in risk management, where they learn, among many other things, the importance of their patients’ knowing, trusting, and liking them. The students are taught the value of common courtesy in showing a patient how deeply he or she is cared about and valued.

These “Memphis Maxims” were developed to guide the medical students toward success in patient care, beginning with that first encounter. We thought they would be of interest to all our policyholders, so Dr. Francis has kindly allowed us to share them with you in The Sentinel.

  •  Enter the room with a smile. Make eye contact with and address everyone in the room: patient, family, and visitors alike.
  •  Sit down. This makes you appear unhurried and allows you to communicate on the same eye level without looking down on the patient.
  •  Ask questions and LISTEN to the answers. Do not interrupt very often.
  •  Touch the patient where the problem is. No visit should end without having touched the patient.
  •  Complete charting or computer entry at the bedside when possible. This extends visit time and is perceived by the patient as added encounter time.
  •  Never talk with your hand on the doorknob.
  •  Leave the door open or closed and the lights on or off as the patient prefers. The patient might remember this the most about your visit.

The contents of The Sentinel are intended for educational/informational purposes only and do not constitute legal advice. Policyholders are urged to consult with their personal attorney for legal advice, as specific legal requirements may vary from state to state and/or change over time.


The contents of The Sentinel are intended for educational/informational purposes only and do not constitute legal advice. Policyholders are urged to consult with their personal attorney for legal advice, as specific legal requirements may vary from state to state and/or change over time.

July 2025
Jeffrey A. Woods, JD

Risk and Practice Management Senior Attorney, SVMIC

Jeffrey A. Woods is the Risk and Practice Management Senior Attorney at SVMIC. Jeff received his Bachelor of Science degree from the University of Tennessee Martin and his Juris Doctorate degree from the University of Tennessee Knoxville. Following graduation, he practiced law in Knoxville for almost 15 years, advising physicians and healthcare providers and defending them in malpractice claims. He is licensed to practice in Tennessee and all Federal courts, including the United States Supreme Court. He is a member of the Tennessee Bar Association.

Jeff joined SVMIC in 2003 and was a Senior Claims Attorney until 2015 when he transferred to his current position.


Legal & Risk