We are seeing hundreds of healthcare providers and other businesses targeted by class action lawsuits across the country, alleging the unauthorized disclosure of personally identifiable information (PII) and personal health information (PHI), and seeking civil damages for each disclosure. PII and PHI was gathered using a tracker called Meta Pixel. In addition to the exposure organizations may face from class action lawsuits, breach notifications and regulatory enforcement may also cause significant expense.
What is Meta Pixel?
Businesses are not always aware of the data that these tracker tools are collecting. If trackers are not configured correctly, they may collect sensitive user data. Federal law, state law, and HIPAA require patient consent and a business associate agreement to share PHI between companies.
We strongly encourage you to identify any specific forms or pages on your company websites containing Meta Pixel and removing it using the following information:
If hardcoded on your website: https://www.facebook.com/business/help/4224030857607474
If plugin, direct website or partner integration, Google Tag Manager implementation: https://back2marketingschool.com/delete-facebook-pixel/
For Additional Information
If you need further assistance or have questions, we suggest contacting your IS resource, website/social media support service, or SVMIC at ContactSVMIC@svmic.com or 800.342.2239.
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